Sponsored by the National Institute on Aging                                                                                                           May 17, 2008

Barry T. Radler
Associate Researcher, Institute on Aging
Ph: (608) 262-2056
Email: bradler@wisc.edu 

Education:  

Research and Interests:

Barry is an expert in applied social research, the result of a career steeped in the behavioral sciences. With thirteen years experience in professional research, Barry has worked with a variety of clients, including universities, government, and Fortune 500 companies. Barry’s experience gives him a practical understanding of the realities involved in measurement, observation and analysis.

Barry possesses a wealth of experience in applying new technology to the study of psychological and social phenomena. Before joining the Institute on Aging, Barry set up an automated data collection system (using an optical scanning system) for a publishing company and helped design software that examined how people learn new tasks. He also developed an online research methodology for UW-Madison’s Division of Information Technology by conducting a series of mode comparisons between mail and web surveys. As a result, he has delivered online research capabilities to several academic departments and provided independent consultation to private businesses.

Barry has a strong background in quantitative methods and has taught statistics at the undergraduate and graduate level. His academic research interests include the fundamentals of persuasion, social psychology, and human information processing.

Peer-reviewed Publications:

Hawkins, R., Pingree, S., Hitchon, J., Radler, B., Gorham, B., Kahlor, L., Gilligan, E., Serlin, R.C., Schmidt, T., Kannaovakun, P., & Kolbeins, G.H., (2005). What produces television attention and attention style: Genre, situation and individual differences as predictors. Human Communication Research. 31(1):33-59

Kwak, N., & Radler, B. (2002). A comparison between mail and web surveys: Response pattern, respondent profile, and data quality. Journal of Official Statistics. 18(2): 257-274.

Hawkins, R., Pingree, S., Hitchon, J., Gilligan, E., Kahlor, L., Gorham, B., Radler, B., Kannaovakun, P., Schmidt, T., Kolbiens, G., Wang, C., & Serlin, R. (2002). What holds attention to television. Communication Research. 29(1): 3-30.

Hawkins, R., Pingree, S., Hitchon, J., Gorham, B., Kannaovakun, P., Gilligan, E., Radler, B., Kolbiens, G., & Schmidt, T. (2001). Predicting selection and activity in television genre viewing. Media Psychology. 3(3): 237-263.

Pfau, M., Moy, P., Radler, B., & Bridgeman, M. (1998). The influence of individual communication media on public confidence in democratic institutions. Southern Communication Journal. 63(2): 91-112.

Honors and Awards:

2001, Top Paper Award, International Communication Association

1999, Rose B. Johnson Southern Communication Journal Article Award, Southern States Communication Association